TEGNA · Schema

TEGNA Advertising Campaign

A TEGNA AudienceOne digital advertising campaign across local TV and digital platforms.

BroadcastingMediaTelevisionDigital AdvertisingOTTCTVFortune 500

Properties

Name Type Description
campaignId string Unique campaign identifier.
name string Campaign display name.
status string Current campaign status.
startDate string Campaign start date.
endDate string Campaign end date.
budget number Total campaign budget in USD.
dailyBudget number Daily spend cap in USD.
targetAudiences array Audience segment IDs targeted by the campaign.
targetMarkets array TEGNA market DMA codes targeted.
adFormats array Ad formats used in the campaign.
View JSON Schema on GitHub

JSON Schema

tegna-campaign-schema.json Raw ↑ 
{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "$id": "https://raw.githubusercontent.com/api-evangelist/tegna/main/json-schema/tegna-campaign-schema.json",
  "title": "TEGNA Advertising Campaign",
  "description": "A TEGNA AudienceOne digital advertising campaign across local TV and digital platforms.",
  "type": "object",
  "properties": {
    "campaignId": {
      "type": "string",
      "description": "Unique campaign identifier."
    },
    "name": {
      "type": "string",
      "description": "Campaign display name."
    },
    "status": {
      "type": "string",
      "enum": ["active", "paused", "completed", "draft"],
      "description": "Current campaign status."
    },
    "startDate": {
      "type": "string",
      "format": "date",
      "description": "Campaign start date."
    },
    "endDate": {
      "type": "string",
      "format": "date",
      "description": "Campaign end date."
    },
    "budget": {
      "type": "number",
      "format": "double",
      "minimum": 0,
      "description": "Total campaign budget in USD."
    },
    "dailyBudget": {
      "type": "number",
      "format": "double",
      "minimum": 0,
      "description": "Daily spend cap in USD."
    },
    "targetAudiences": {
      "type": "array",
      "items": { "type": "string" },
      "description": "Audience segment IDs targeted by the campaign."
    },
    "targetMarkets": {
      "type": "array",
      "items": { "type": "string" },
      "description": "TEGNA market DMA codes targeted."
    },
    "adFormats": {
      "type": "array",
      "items": {
        "type": "string",
        "enum": ["display", "native", "pre-roll", "mid-roll", "connected-tv"]
      },
      "description": "Ad formats used in the campaign."
    }
  },
  "required": ["campaignId", "name", "status", "startDate", "budget"]
}