Schema.org · Schema

Schema.org WebPage

A web page. Every web page is implicitly assumed to be declared to be of type WebPage.

Schema.orgStructured DataLinked DataJSON-LDVocabularySEOWeb StandardsRDFOntology

Properties

Name	Type	Description
@type	string	The Schema.org type.
@context	string
name	string	The name of the web page.
description	string	A description of the web page.
url	string	URL of the web page.
lastReviewed	string	Date on which the content on this web page was last reviewed for accuracy.
mainContentOfPage	object	Indicates if this web page element is the main subject of the page.
primaryImageOfPage	object	Indicates the main image on the page.
breadcrumb	object	A set of links that can help a user understand and navigate a website hierarchy.
mainEntity	object	Indicates the primary entity described in some page or other CreativeWork.
significantLink	object	One of the more significant URLs on the page.
speakable	object	Indicates sections that are particularly speakable.
specialty	string	One of the domain specialties to which this web page's content applies.
relatedLink	object	A link related to this web page.
reviewedBy	object	People or organizations that have reviewed the content on this web page.
author	object	The author of this web page.
publisher	object	The publisher of this web page.
datePublished	string	Date of first publication.
dateModified	string	The date on which the page was most recently modified.
inLanguage	string	The language of the content.
isPartOf	object	Indicates the WebSite that this page is part of.
sameAs	object	URL of a reference Web page that unambiguously indicates the item's identity.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://schema.org/schemas/web-page.json",
  "title": "Schema.org WebPage",
  "description": "A web page. Every web page is implicitly assumed to be declared to be of type WebPage.",
  "type": "object",
  "required": ["@type", "name"],
  "properties": {
    "@type": {
      "type": "string",
      "description": "The Schema.org type.",
      "enum": ["WebPage", "AboutPage", "CheckoutPage", "CollectionPage", "ContactPage", "FAQPage", "ItemPage", "MedicalWebPage", "ProfilePage", "QAPage", "RealEstateListing", "SearchResultsPage"]
    },
    "@context": {
      "type": "string",
      "default": "https://schema.org"
    },
    "name": {
      "type": "string",
      "description": "The name of the web page."
    },
    "description": {
      "type": "string",
      "description": "A description of the web page."
    },
    "url": {
      "type": "string",
      "format": "uri",
      "description": "URL of the web page."
    },
    "lastReviewed": {
      "type": "string",
      "format": "date",
      "description": "Date on which the content on this web page was last reviewed for accuracy."
    },
    "mainContentOfPage": {
      "type": "object",
      "description": "Indicates if this web page element is the main subject of the page.",
      "properties": {
        "@type": { "type": "string", "const": "WebPageElement" },
        "cssSelector": { "type": "string" }
      }
    },
    "primaryImageOfPage": {
      "$ref": "schema-org-image-object-schema.json",
      "description": "Indicates the main image on the page."
    },
    "breadcrumb": {
      "$ref": "schema-org-breadcrumb-list-schema.json",
      "description": "A set of links that can help a user understand and navigate a website hierarchy."
    },
    "mainEntity": {
      "type": "object",
      "description": "Indicates the primary entity described in some page or other CreativeWork.",
      "properties": {
        "@type": { "type": "string" },
        "name": { "type": "string" }
      }
    },
    "significantLink": {
      "oneOf": [
        { "type": "string", "format": "uri" },
        { "type": "array", "items": { "type": "string", "format": "uri" } }
      ],
      "description": "One of the more significant URLs on the page."
    },
    "speakable": {
      "type": "object",
      "description": "Indicates sections that are particularly speakable.",
      "properties": {
        "@type": { "type": "string", "const": "SpeakableSpecification" },
        "cssSelector": { "oneOf": [{ "type": "string" }, { "type": "array", "items": { "type": "string" } }] },
        "xpath": { "oneOf": [{ "type": "string" }, { "type": "array", "items": { "type": "string" } }] }
      }
    },
    "specialty": {
      "type": "string",
      "description": "One of the domain specialties to which this web page's content applies."
    },
    "relatedLink": {
      "oneOf": [
        { "type": "string", "format": "uri" },
        { "type": "array", "items": { "type": "string", "format": "uri" } }
      ],
      "description": "A link related to this web page."
    },
    "reviewedBy": {
      "oneOf": [
        { "$ref": "schema-org-person-schema.json" },
        { "$ref": "schema-org-organization-schema.json" }
      ],
      "description": "People or organizations that have reviewed the content on this web page."
    },
    "author": {
      "oneOf": [
        { "$ref": "schema-org-person-schema.json" },
        { "$ref": "schema-org-organization-schema.json" }
      ],
      "description": "The author of this web page."
    },
    "publisher": {
      "oneOf": [
        { "$ref": "schema-org-person-schema.json" },
        { "$ref": "schema-org-organization-schema.json" }
      ],
      "description": "The publisher of this web page."
    },
    "datePublished": {
      "type": "string",
      "format": "date",
      "description": "Date of first publication."
    },
    "dateModified": {
      "type": "string",
      "format": "date",
      "description": "The date on which the page was most recently modified."
    },
    "inLanguage": {
      "type": "string",
      "description": "The language of the content."
    },
    "isPartOf": {
      "$ref": "schema-org-web-site-schema.json",
      "description": "Indicates the WebSite that this page is part of."
    },
    "sameAs": {
      "oneOf": [
        { "type": "string", "format": "uri" },
        { "type": "array", "items": { "type": "string", "format": "uri" } }
      ],
      "description": "URL of a reference Web page that unambiguously indicates the item's identity."
    }
  }
}