Schema.org · Schema

Schema.org Product

Any offered product or service. For example: a pair of shoes, a concert ticket, a car, etc.

Schema.orgStructured DataLinked DataJSON-LDVocabularySEOWeb StandardsRDFOntology

Properties

Name	Type	Description
@type	string	The Schema.org type.
@context	string	The JSON-LD context URL.
name	string	The name of the product.
description	string	A description of the product.
url	string	URL of the product.
image	object	An image of the product.
sku	string	The Stock Keeping Unit (SKU) of the product.
gtin	string	A Global Trade Item Number (GTIN).
gtin12	string	The GTIN-12 code of the product (UPC-A).
gtin13	string	The GTIN-13 code of the product (EAN).
gtin14	string	The GTIN-14 code of the product.
gtin8	string	The GTIN-8 code of the product.
mpn	string	The Manufacturer Part Number (MPN) of the product.
brand	object	The brand of the product.
manufacturer	object	The manufacturer of the product.
model	object	The model of the product.
category	object	A category for the product.
color	string	The color of the product.
material	string	The material the product is made from.
weight	object	The weight of the product.
width	object	The width of the product.
height	object	The height of the product.
depth	object	The depth of the product.
offers	object	An offer to provide this product.
review	object	A review of the product.
aggregateRating	object	The overall rating.
isRelatedTo	object	A pointer to another, somehow related product.
isSimilarTo	object	A pointer to another, functionally similar product.
additionalProperty	object	A property-value pair representing an additional characteristic.
award	string	An award won by or for this product.
countryOfOrigin	string	The country of origin of the product.
releaseDate	string	The release date of a product.
productionDate	string	The date of production of the product.
sameAs	object	URL of a reference Web page that unambiguously indicates the item's identity.
identifier	string	The identifier property represents any kind of identifier.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://schema.org/schemas/product.json",
  "title": "Schema.org Product",
  "description": "Any offered product or service. For example: a pair of shoes, a concert ticket, a car, etc.",
  "type": "object",
  "required": ["@type", "name"],
  "properties": {
    "@type": {
      "type": "string",
      "description": "The Schema.org type.",
      "enum": ["Product", "IndividualProduct", "ProductGroup", "ProductModel", "Vehicle"]
    },
    "@context": {
      "type": "string",
      "description": "The JSON-LD context URL.",
      "default": "https://schema.org"
    },
    "name": {
      "type": "string",
      "description": "The name of the product."
    },
    "description": {
      "type": "string",
      "description": "A description of the product."
    },
    "url": {
      "type": "string",
      "format": "uri",
      "description": "URL of the product."
    },
    "image": {
      "oneOf": [
        { "type": "string", "format": "uri" },
        { "type": "array", "items": { "type": "string", "format": "uri" } },
        { "$ref": "schema-org-image-object-schema.json" }
      ],
      "description": "An image of the product."
    },
    "sku": {
      "type": "string",
      "description": "The Stock Keeping Unit (SKU) of the product."
    },
    "gtin": {
      "type": "string",
      "description": "A Global Trade Item Number (GTIN)."
    },
    "gtin12": {
      "type": "string",
      "pattern": "^\\d{12}$",
      "description": "The GTIN-12 code of the product (UPC-A)."
    },
    "gtin13": {
      "type": "string",
      "pattern": "^\\d{13}$",
      "description": "The GTIN-13 code of the product (EAN)."
    },
    "gtin14": {
      "type": "string",
      "pattern": "^\\d{14}$",
      "description": "The GTIN-14 code of the product."
    },
    "gtin8": {
      "type": "string",
      "pattern": "^\\d{8}$",
      "description": "The GTIN-8 code of the product."
    },
    "mpn": {
      "type": "string",
      "description": "The Manufacturer Part Number (MPN) of the product."
    },
    "brand": {
      "oneOf": [
        { "type": "string" },
        { "$ref": "schema-org-organization-schema.json" },
        { "type": "object", "properties": { "@type": { "const": "Brand" }, "name": { "type": "string" } } }
      ],
      "description": "The brand of the product."
    },
    "manufacturer": {
      "$ref": "schema-org-organization-schema.json",
      "description": "The manufacturer of the product."
    },
    "model": {
      "oneOf": [
        { "type": "string" },
        { "type": "object", "properties": { "@type": { "const": "ProductModel" }, "name": { "type": "string" } } }
      ],
      "description": "The model of the product."
    },
    "category": {
      "oneOf": [
        { "type": "string" },
        { "type": "string", "format": "uri" }
      ],
      "description": "A category for the product."
    },
    "color": {
      "type": "string",
      "description": "The color of the product."
    },
    "material": {
      "type": "string",
      "description": "The material the product is made from."
    },
    "weight": {
      "type": "object",
      "description": "The weight of the product.",
      "properties": {
        "@type": { "type": "string", "const": "QuantitativeValue" },
        "value": { "type": "number", "description": "The value." },
        "unitCode": { "type": "string", "description": "The unit of measurement (UN/CEFACT)." },
        "unitText": { "type": "string", "description": "The unit of measurement as text." }
      }
    },
    "width": {
      "type": "object",
      "description": "The width of the product.",
      "properties": {
        "@type": { "type": "string", "const": "QuantitativeValue" },
        "value": { "type": "number" },
        "unitCode": { "type": "string" },
        "unitText": { "type": "string" }
      }
    },
    "height": {
      "type": "object",
      "description": "The height of the product.",
      "properties": {
        "@type": { "type": "string", "const": "QuantitativeValue" },
        "value": { "type": "number" },
        "unitCode": { "type": "string" },
        "unitText": { "type": "string" }
      }
    },
    "depth": {
      "type": "object",
      "description": "The depth of the product.",
      "properties": {
        "@type": { "type": "string", "const": "QuantitativeValue" },
        "value": { "type": "number" },
        "unitCode": { "type": "string" },
        "unitText": { "type": "string" }
      }
    },
    "offers": {
      "oneOf": [
        { "$ref": "schema-org-offer-schema.json" },
        { "type": "array", "items": { "$ref": "schema-org-offer-schema.json" } }
      ],
      "description": "An offer to provide this product."
    },
    "review": {
      "oneOf": [
        { "$ref": "schema-org-review-schema.json" },
        { "type": "array", "items": { "$ref": "schema-org-review-schema.json" } }
      ],
      "description": "A review of the product."
    },
    "aggregateRating": {
      "$ref": "schema-org-aggregate-rating-schema.json",
      "description": "The overall rating."
    },
    "isRelatedTo": {
      "oneOf": [
        { "$ref": "#" },
        { "type": "array", "items": { "$ref": "#" } }
      ],
      "description": "A pointer to another, somehow related product."
    },
    "isSimilarTo": {
      "oneOf": [
        { "$ref": "#" },
        { "type": "array", "items": { "$ref": "#" } }
      ],
      "description": "A pointer to another, functionally similar product."
    },
    "additionalProperty": {
      "oneOf": [
        { "$ref": "schema-org-property-value-schema.json" },
        { "type": "array", "items": { "$ref": "schema-org-property-value-schema.json" } }
      ],
      "description": "A property-value pair representing an additional characteristic."
    },
    "award": {
      "type": "string",
      "description": "An award won by or for this product."
    },
    "countryOfOrigin": {
      "type": "string",
      "description": "The country of origin of the product."
    },
    "releaseDate": {
      "type": "string",
      "format": "date",
      "description": "The release date of a product."
    },
    "productionDate": {
      "type": "string",
      "format": "date",
      "description": "The date of production of the product."
    },
    "sameAs": {
      "oneOf": [
        { "type": "string", "format": "uri" },
        { "type": "array", "items": { "type": "string", "format": "uri" } }
      ],
      "description": "URL of a reference Web page that unambiguously indicates the item's identity."
    },
    "identifier": {
      "type": "string",
      "description": "The identifier property represents any kind of identifier."
    }
  }
}