Salesforce Sales Cloud · Schema

Salesforce Lead

Represents a prospect or lead. A lead is a person who has expressed interest in your company or products but has not yet been qualified as a potential buyer. After qualification, leads can be converted to accounts, contacts, and opportunities.

CloudCRMCustomer ManagementEnterpriseSales

Properties

Name Type Description
Id string Unique 18-character Salesforce record identifier
IsDeleted boolean Indicates whether the record has been moved to the Recycle Bin
MasterRecordId stringnull If deleted as result of a merge, ID of the master record
LastName string Last name of the lead
FirstName stringnull First name of the lead
Salutation stringnull Honorific abbreviation or title
Name string Concatenation of FirstName, MiddleName, LastName, and Suffix
MiddleName stringnull Middle name of the lead
Suffix stringnull Name suffix of the lead
Title stringnull Title of the lead, such as CEO or Vice President
Company string Name of the company associated with the lead
Street stringnull Street address for the lead
City stringnull City for the lead's address
State stringnull State or province for the lead's address
PostalCode stringnull Postal code for the lead's address
Country stringnull Country for the lead's address
Latitude numbernull Latitude of the lead's address
Longitude numbernull Longitude of the lead's address
Phone stringnull Phone number for the lead
MobilePhone stringnull Mobile phone number for the lead
Fax stringnull Fax number for the lead
Email stringnull Email address for the lead
Website stringnull Website for the lead
Description stringnull Text description of the lead
LeadSource stringnull Source from which the lead was obtained
Status string Status of the lead (e.g., Open, Contacted, Qualified)
Industry stringnull Industry associated with the lead
Rating stringnull Rating for the lead
AnnualRevenue numbernull Annual revenue of the lead's company
NumberOfEmployees integernull Number of employees at the lead's company
OwnerId string ID of the user who owns this lead
IsConverted boolean Indicates whether the lead has been converted (true) or not (false)
ConvertedDate stringnull Date when the lead was converted
ConvertedAccountId stringnull Object reference ID of the account into which the lead converted
ConvertedContactId stringnull Object reference ID of the contact into which the lead converted
ConvertedOpportunityId stringnull Object reference ID of the opportunity created during lead conversion
IsUnreadByOwner boolean Indicates whether the lead has been read by the owner
HasOptedOutOfEmail boolean Indicates the lead does not wish to receive email
DoNotCall boolean Indicates the lead does not wish to be called
HasOptedOutOfFax boolean Indicates the lead does not wish to receive faxes
CreatedDate string Date and time when this record was created
CreatedById string ID of the user who created this record
LastModifiedDate string Date and time when this record was last modified
LastModifiedById string ID of the user who last modified this record
SystemModstamp string
LastActivityDate stringnull
Jigsaw stringnull
JigsawContactId stringnull
CleanStatus stringnull
CompanyDunsNumber stringnull D-U-N-S number for the lead's company
IndividualId stringnull ID of the related individual record for data privacy
attributes object
View JSON Schema on GitHub

JSON Schema

salesforce-sales-cloud-lead-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://developer.salesforce.com/schemas/sales-cloud/lead.json",
  "title": "Salesforce Lead",
  "description": "Represents a prospect or lead. A lead is a person who has expressed interest in your company or products but has not yet been qualified as a potential buyer. After qualification, leads can be converted to accounts, contacts, and opportunities.",
  "type": "object",
  "properties": {
    "Id": {
      "type": "string",
      "description": "Unique 18-character Salesforce record identifier",
      "pattern": "^[a-zA-Z0-9]{18}$",
      "readOnly": true
    },
    "IsDeleted": {
      "type": "boolean",
      "description": "Indicates whether the record has been moved to the Recycle Bin",
      "readOnly": true
    },
    "MasterRecordId": {
      "type": ["string", "null"],
      "description": "If deleted as result of a merge, ID of the master record",
      "readOnly": true
    },
    "LastName": {
      "type": "string",
      "description": "Last name of the lead",
      "maxLength": 80
    },
    "FirstName": {
      "type": ["string", "null"],
      "description": "First name of the lead",
      "maxLength": 40
    },
    "Salutation": {
      "type": ["string", "null"],
      "description": "Honorific abbreviation or title",
      "enum": [null, "Mr.", "Ms.", "Mrs.", "Dr.", "Prof."]
    },
    "Name": {
      "type": "string",
      "description": "Concatenation of FirstName, MiddleName, LastName, and Suffix",
      "readOnly": true
    },
    "MiddleName": {
      "type": ["string", "null"],
      "description": "Middle name of the lead",
      "maxLength": 40
    },
    "Suffix": {
      "type": ["string", "null"],
      "description": "Name suffix of the lead",
      "maxLength": 40
    },
    "Title": {
      "type": ["string", "null"],
      "description": "Title of the lead, such as CEO or Vice President",
      "maxLength": 128
    },
    "Company": {
      "type": "string",
      "description": "Name of the company associated with the lead",
      "maxLength": 255
    },
    "Street": {
      "type": ["string", "null"],
      "description": "Street address for the lead"
    },
    "City": {
      "type": ["string", "null"],
      "description": "City for the lead's address",
      "maxLength": 40
    },
    "State": {
      "type": ["string", "null"],
      "description": "State or province for the lead's address",
      "maxLength": 80
    },
    "PostalCode": {
      "type": ["string", "null"],
      "description": "Postal code for the lead's address",
      "maxLength": 20
    },
    "Country": {
      "type": ["string", "null"],
      "description": "Country for the lead's address",
      "maxLength": 80
    },
    "Latitude": {
      "type": ["number", "null"],
      "description": "Latitude of the lead's address",
      "minimum": -90,
      "maximum": 90
    },
    "Longitude": {
      "type": ["number", "null"],
      "description": "Longitude of the lead's address",
      "minimum": -180,
      "maximum": 180
    },
    "Phone": {
      "type": ["string", "null"],
      "description": "Phone number for the lead",
      "maxLength": 40
    },
    "MobilePhone": {
      "type": ["string", "null"],
      "description": "Mobile phone number for the lead",
      "maxLength": 40
    },
    "Fax": {
      "type": ["string", "null"],
      "description": "Fax number for the lead",
      "maxLength": 40
    },
    "Email": {
      "type": ["string", "null"],
      "description": "Email address for the lead",
      "format": "email",
      "maxLength": 80
    },
    "Website": {
      "type": ["string", "null"],
      "description": "Website for the lead",
      "format": "uri",
      "maxLength": 255
    },
    "Description": {
      "type": ["string", "null"],
      "description": "Text description of the lead"
    },
    "LeadSource": {
      "type": ["string", "null"],
      "description": "Source from which the lead was obtained",
      "enum": [null, "Web", "Phone Inquiry", "Partner Referral", "Purchased List", "Other"]
    },
    "Status": {
      "type": "string",
      "description": "Status of the lead (e.g., Open, Contacted, Qualified)",
      "enum": ["Open - Not Contacted", "Working - Contacted", "Closed - Converted", "Closed - Not Converted"]
    },
    "Industry": {
      "type": ["string", "null"],
      "description": "Industry associated with the lead",
      "enum": [
        null,
        "Agriculture",
        "Apparel",
        "Banking",
        "Biotechnology",
        "Chemicals",
        "Communications",
        "Construction",
        "Consulting",
        "Education",
        "Electronics",
        "Energy",
        "Engineering",
        "Entertainment",
        "Environmental",
        "Finance",
        "Food & Beverage",
        "Government",
        "Healthcare",
        "Hospitality",
        "Insurance",
        "Machinery",
        "Manufacturing",
        "Media",
        "Not For Profit",
        "Recreation",
        "Retail",
        "Shipping",
        "Technology",
        "Telecommunications",
        "Transportation",
        "Utilities",
        "Other"
      ]
    },
    "Rating": {
      "type": ["string", "null"],
      "description": "Rating for the lead",
      "enum": [null, "Hot", "Warm", "Cold"]
    },
    "AnnualRevenue": {
      "type": ["number", "null"],
      "description": "Annual revenue of the lead's company"
    },
    "NumberOfEmployees": {
      "type": ["integer", "null"],
      "description": "Number of employees at the lead's company"
    },
    "OwnerId": {
      "type": "string",
      "description": "ID of the user who owns this lead"
    },
    "IsConverted": {
      "type": "boolean",
      "description": "Indicates whether the lead has been converted (true) or not (false)",
      "readOnly": true
    },
    "ConvertedDate": {
      "type": ["string", "null"],
      "format": "date",
      "description": "Date when the lead was converted",
      "readOnly": true
    },
    "ConvertedAccountId": {
      "type": ["string", "null"],
      "description": "Object reference ID of the account into which the lead converted",
      "readOnly": true
    },
    "ConvertedContactId": {
      "type": ["string", "null"],
      "description": "Object reference ID of the contact into which the lead converted",
      "readOnly": true
    },
    "ConvertedOpportunityId": {
      "type": ["string", "null"],
      "description": "Object reference ID of the opportunity created during lead conversion",
      "readOnly": true
    },
    "IsUnreadByOwner": {
      "type": "boolean",
      "description": "Indicates whether the lead has been read by the owner"
    },
    "HasOptedOutOfEmail": {
      "type": "boolean",
      "description": "Indicates the lead does not wish to receive email",
      "default": false
    },
    "DoNotCall": {
      "type": "boolean",
      "description": "Indicates the lead does not wish to be called",
      "default": false
    },
    "HasOptedOutOfFax": {
      "type": "boolean",
      "description": "Indicates the lead does not wish to receive faxes",
      "default": false
    },
    "CreatedDate": {
      "type": "string",
      "format": "date-time",
      "description": "Date and time when this record was created",
      "readOnly": true
    },
    "CreatedById": {
      "type": "string",
      "description": "ID of the user who created this record",
      "readOnly": true
    },
    "LastModifiedDate": {
      "type": "string",
      "format": "date-time",
      "description": "Date and time when this record was last modified",
      "readOnly": true
    },
    "LastModifiedById": {
      "type": "string",
      "description": "ID of the user who last modified this record",
      "readOnly": true
    },
    "SystemModstamp": {
      "type": "string",
      "format": "date-time",
      "readOnly": true
    },
    "LastActivityDate": {
      "type": ["string", "null"],
      "format": "date",
      "readOnly": true
    },
    "Jigsaw": {
      "type": ["string", "null"],
      "maxLength": 20
    },
    "JigsawContactId": {
      "type": ["string", "null"],
      "readOnly": true
    },
    "CleanStatus": {
      "type": ["string", "null"],
      "enum": [null, "Matched", "Different", "Acknowledged", "NotFound", "Inactive", "Pending", "SelectMatch", "Skipped"]
    },
    "CompanyDunsNumber": {
      "type": ["string", "null"],
      "description": "D-U-N-S number for the lead's company",
      "maxLength": 9
    },
    "IndividualId": {
      "type": ["string", "null"],
      "description": "ID of the related individual record for data privacy"
    },
    "attributes": {
      "type": "object",
      "properties": {
        "type": {
          "type": "string",
          "const": "Lead"
        },
        "url": {
          "type": "string"
        }
      }
    }
  },
  "required": ["LastName", "Company"]
}