Salesforce Marketing Cloud · Schema

Journey

Represents a customer journey in Marketing Cloud. A journey defines an automated workflow that guides contacts through a series of marketing interactions across channels.

AutomationCustomer JourneyDigital MarketingEmailMarketingPersonalization

Properties

Name	Type	Description
id	string	System-generated unique identifier for the journey
key	string	Customer-defined unique key for the journey
name	string	Display name of the journey
description	string	Description of the journey purpose
version	integer	Current version number of the journey
status	string	Current status of the journey
createdDate	string
modifiedDate	string
workflowApiVersion	number	Version of the Journey Builder API used
triggers	array	Entry triggers that inject contacts into the journey
activities	array	Activities that contacts pass through in the journey
goals	array	Goal criteria that measure journey success
exits	array	Exit criteria that remove contacts from the journey
stats	object	Runtime statistics for the journey

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Journey",
  "type": "object",
  "description": "Represents a customer journey in Marketing Cloud. A journey defines an automated workflow that guides contacts through a series of marketing interactions across channels.",
  "properties": {
    "id": {
      "type": "string",
      "description": "System-generated unique identifier for the journey"
    },
    "key": {
      "type": "string",
      "description": "Customer-defined unique key for the journey"
    },
    "name": {
      "type": "string",
      "description": "Display name of the journey"
    },
    "description": {
      "type": "string",
      "description": "Description of the journey purpose"
    },
    "version": {
      "type": "integer",
      "description": "Current version number of the journey"
    },
    "status": {
      "type": "string",
      "description": "Current status of the journey"
    },
    "createdDate": {
      "type": "string"
    },
    "modifiedDate": {
      "type": "string"
    },
    "workflowApiVersion": {
      "type": "number",
      "description": "Version of the Journey Builder API used"
    },
    "triggers": {
      "type": "array",
      "description": "Entry triggers that inject contacts into the journey"
    },
    "activities": {
      "type": "array",
      "description": "Activities that contacts pass through in the journey"
    },
    "goals": {
      "type": "array",
      "description": "Goal criteria that measure journey success"
    },
    "exits": {
      "type": "array",
      "description": "Exit criteria that remove contacts from the journey"
    },
    "stats": {
      "type": "object",
      "description": "Runtime statistics for the journey"
    }
  }
}