Salesforce Marketing Cloud · Schema

Asset

Represents a marketing asset in Content Builder. Assets include emails, templates, images, content blocks, and other content types used in marketing campaigns.

AutomationCustomer JourneyDigital MarketingEmailMarketingPersonalization

Properties

Name	Type	Description
id	integer	System-generated unique identifier for the asset
customerKey	string	Customer-defined unique key for the asset
name	string	Display name of the asset
description	string	Description of the asset
category	object	Category (folder) containing the asset
content	string	Primary content of the asset, typically HTML or text depending on asset type
views	object	Channel-specific content views (e.g., html, text, subjectLine, preheader)
data	object	Asset-type-specific data and configuration
tags	array	Tags assigned to the asset for organization
status	object
createdDate	string
modifiedDate	string
createdBy	object
modifiedBy	object

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Asset",
  "type": "object",
  "description": "Represents a marketing asset in Content Builder. Assets include emails, templates, images, content blocks, and other content types used in marketing campaigns.",
  "properties": {
    "id": {
      "type": "integer",
      "description": "System-generated unique identifier for the asset"
    },
    "customerKey": {
      "type": "string",
      "description": "Customer-defined unique key for the asset"
    },
    "name": {
      "type": "string",
      "description": "Display name of the asset"
    },
    "description": {
      "type": "string",
      "description": "Description of the asset"
    },
    "category": {
      "type": "object",
      "description": "Category (folder) containing the asset"
    },
    "content": {
      "type": "string",
      "description": "Primary content of the asset, typically HTML or text depending on asset type"
    },
    "views": {
      "type": "object",
      "description": "Channel-specific content views (e.g., html, text, subjectLine, preheader)"
    },
    "data": {
      "type": "object",
      "description": "Asset-type-specific data and configuration"
    },
    "tags": {
      "type": "array",
      "description": "Tags assigned to the asset for organization"
    },
    "status": {
      "type": "object"
    },
    "createdDate": {
      "type": "string"
    },
    "modifiedDate": {
      "type": "string"
    },
    "createdBy": {
      "type": "object"
    },
    "modifiedBy": {
      "type": "object"
    }
  }
}