Mixpanel · Schema

Mixpanel Funnel

Represents a conversion funnel in Mixpanel, defining a sequence of events that users are expected to complete and measuring drop-off at each step.

AnalyticsData AnalysisEvent TrackingProduct AnalyticsUser Behavior

Properties

Name Type Description
funnel_id integer Unique identifier for the funnel
name string Display name of the funnel
steps array Ordered sequence of funnel steps
conversionWindow object Time window for funnel completion
View JSON Schema on GitHub

JSON Schema

mixpanel-funnel-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://developer.mixpanel.com/schemas/mixpanel/funnel.json",
  "title": "Mixpanel Funnel",
  "description": "Represents a conversion funnel in Mixpanel, defining a sequence of events that users are expected to complete and measuring drop-off at each step.",
  "type": "object",
  "required": ["funnel_id", "name"],
  "properties": {
    "funnel_id": {
      "type": "integer",
      "description": "Unique identifier for the funnel"
    },
    "name": {
      "type": "string",
      "description": "Display name of the funnel"
    },
    "steps": {
      "type": "array",
      "description": "Ordered sequence of funnel steps",
      "items": {
        "$ref": "#/$defs/FunnelStep"
      },
      "minItems": 2
    },
    "conversionWindow": {
      "type": "object",
      "description": "Time window for funnel completion",
      "properties": {
        "length": {
          "type": "integer",
          "minimum": 1,
          "description": "Number of time units"
        },
        "unit": {
          "type": "string",
          "enum": ["minute", "hour", "day"],
          "description": "Time unit for the conversion window"
        }
      }
    }
  },
  "$defs": {
    "FunnelStep": {
      "type": "object",
      "description": "A single step in a conversion funnel",
      "properties": {
        "event": {
          "type": "string",
          "description": "Event name for this step"
        },
        "count": {
          "type": "integer",
          "minimum": 0,
          "description": "Number of users who completed this step"
        },
        "avgTime": {
          "type": "number",
          "description": "Average time in seconds to reach this step from the previous step"
        },
        "overallConversionRatio": {
          "type": "number",
          "minimum": 0,
          "maximum": 1,
          "description": "Conversion rate from step 1 to this step"
        },
        "stepConversionRatio": {
          "type": "number",
          "minimum": 0,
          "maximum": 1,
          "description": "Conversion rate from the previous step to this step"
        }
      }
    }
  }
}