MediaMath · Schema
strategy_goals
Programmatic AdvertisingDSPDemand-Side PlatformCampaign ManagementAd TechBiddingAudience SegmentsCreative ManagementReportingAnalytics
Properties
| Name | Type | Description |
|---|---|---|
| goal_type | string | |
| goal_value | number | |
| min_bid | number | |
| max_bid | number | |
| roi_target | number | |
| bid_min_devices | integer | |
| bid_aggressiveness | integer | |
| bid_price_is_media_only | boolean | |
| max_bid_wm | number | |
| use_bid_shading | boolean | |
| flat_rate_cpm | number |
JSON Schema
{
"$schema": "http://json-schema.org/draft-07/schema#",
"title": "strategy_goals",
"type": "object",
"additionalProperties": false,
"properties": {
"goal_type": {
"type": "string",
"enum": [
"spend",
"reach",
"cpc",
"cpe",
"cpa",
"roi",
"ctr",
"vcr",
"viewability_rate",
"vcpm",
"cpcv"
]
},
"goal_value": {
"type": "number",
"format": "float",
"minimum": 0,
"maximum": 9999999.9999
},
"min_bid": {
"type": "number",
"format": "float",
"minimum": 0,
"maximum": 9999999.99
},
"max_bid": {
"type": "number",
"format": "float",
"minimum": 0.01,
"maximum": 9999999.99
},
"roi_target": {
"type": "number",
"format": "double",
"minimum": 0,
"maximum": 9999999.99,
"nullable": true
},
"bid_min_devices": {
"type": "integer",
"format": "int16",
"nullable": true,
"example": 1,
"minimum": -32768,
"maximum": 32767
},
"bid_aggressiveness": {
"type": "integer",
"minimum": 0,
"maximum": 100
},
"bid_price_is_media_only": {
"type": "boolean"
},
"max_bid_wm": {
"type": "number",
"format": "float",
"minimum": 0,
"maximum": 9999999.99,
"nullable": true
},
"use_bid_shading": {
"type": "boolean"
},
"flat_rate_cpm": {
"type": "number",
"format": "float",
"minimum": 0.01,
"maximum": 9999999.99,
"nullable": true
}
}
}