Lytics · Schema

Lytics Collect Event

Schema for an event payload submitted to the Lytics data collection endpoint.

Customer Data PlatformCDPPersonalizationSegmentationUser ProfilesBehavioral AnalyticsContent AffinityReal-Time DataMarketing AutomationAudience Activation

Properties

Name	Type	Description
_uid	string	Lytics unique user identifier to associate with this event
email	string	User email address (used as identity key)
event	string	Event name or type (e.g., page_view, purchase, login)
url	string	URL associated with this event
title	string	Page or content title associated with this event
referrer	string	Referring URL
ts	string	Event timestamp (ISO 8601). Defaults to server time if omitted.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/lytics/main/json-schema/lytics-collect-event-schema.json",
  "title": "Lytics Collect Event",
  "description": "Schema for an event payload submitted to the Lytics data collection endpoint.",
  "type": "object",
  "properties": {
    "_uid": {
      "type": "string",
      "description": "Lytics unique user identifier to associate with this event"
    },
    "email": {
      "type": "string",
      "format": "email",
      "description": "User email address (used as identity key)"
    },
    "event": {
      "type": "string",
      "description": "Event name or type (e.g., page_view, purchase, login)"
    },
    "url": {
      "type": "string",
      "format": "uri",
      "description": "URL associated with this event"
    },
    "title": {
      "type": "string",
      "description": "Page or content title associated with this event"
    },
    "referrer": {
      "type": "string",
      "format": "uri",
      "description": "Referring URL"
    },
    "ts": {
      "type": "string",
      "format": "date-time",
      "description": "Event timestamp (ISO 8601). Defaults to server time if omitted."
    }
  },
  "additionalProperties": true
}