Google Campaign Manager · Schema

LookbackConfiguration

Lookback window configuration for attribution.

AdvertisingAnalyticsCampaign ManagementDigital MarketingReporting

Properties

Name Type Description
clickDuration integer Lookback window, in days, from the last time a given user clicked on one of your ads.
postImpressionActivitiesDuration integer Lookback window, in days, from the last time a given user viewed one of your ads.
View JSON Schema on GitHub

JSON Schema

google-campaign-manager-lookback-configuration-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "LookbackConfiguration",
  "type": "object",
  "description": "Lookback window configuration for attribution.",
  "properties": {
    "clickDuration": {
      "type": "integer",
      "description": "Lookback window, in days, from the last time a given user clicked on one of your ads."
    },
    "postImpressionActivitiesDuration": {
      "type": "integer",
      "description": "Lookback window, in days, from the last time a given user viewed one of your ads."
    }
  }
}