Google Campaign Manager · Schema

Campaign

A Campaign Manager 360 campaign. Campaigns are the top-level organizational unit for advertising activities, grouping ads, placements, and creatives under a single advertiser with shared configuration, date ranges, and targeting.

AdvertisingAnalyticsCampaign ManagementDigital MarketingReporting

Properties

Name	Type	Description
id	string	Campaign ID. This is a read-only, auto-generated field.
accountId	string	Account ID of this campaign.
subaccountId	string	Subaccount ID of this campaign.
advertiserId	string	Advertiser ID of this campaign. Required on insert.
advertiserGroupId	string	Advertiser group ID of the associated advertiser.
name	string	Name of this campaign. Must be fewer than 512 characters and unique among campaigns of the same advertiser.
archived	boolean	Whether this campaign has been archived.
startDate	string	Start date of this campaign. The date format is YYYY-MM-DD.
endDate	string	End date of this campaign. Must be on or after the start date. The date format is YYYY-MM-DD.
comment	string	Arbitrary comments about this campaign. Must be fewer than 256 characters.
billingInvoiceCode	string	Billing invoice code included in the invoices.
defaultLandingPageId	string	Default landing page ID for this campaign.
externalId	string	External ID for this campaign.
audienceSegmentGroups	array	Audience segment groups assigned to this campaign. Maximum of 300 segment groups.
eventTagOverrides	array	Event tag overrides for this campaign.
creativeGroupIds	array	List of creative group IDs assigned to this campaign.
additionalCreativeOptimizationConfigurations	array	Additional creative optimization configurations.
euPoliticalAdsDeclaration	string	EU political advertising declaration for this campaign.
kind	string	Identifies what kind of resource this is. Value is always dfareporting#campaign.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Campaign",
  "type": "object",
  "description": "A Campaign Manager 360 campaign. Campaigns are the top-level organizational unit for advertising activities, grouping ads, placements, and creatives under a single advertiser with shared configuration, date ranges, and targeting.",
  "properties": {
    "id": {
      "type": "string",
      "description": "Campaign ID. This is a read-only, auto-generated field."
    },
    "accountId": {
      "type": "string",
      "description": "Account ID of this campaign."
    },
    "subaccountId": {
      "type": "string",
      "description": "Subaccount ID of this campaign."
    },
    "advertiserId": {
      "type": "string",
      "description": "Advertiser ID of this campaign. Required on insert."
    },
    "advertiserGroupId": {
      "type": "string",
      "description": "Advertiser group ID of the associated advertiser."
    },
    "name": {
      "type": "string",
      "description": "Name of this campaign. Must be fewer than 512 characters and unique among campaigns of the same advertiser."
    },
    "archived": {
      "type": "boolean",
      "description": "Whether this campaign has been archived."
    },
    "startDate": {
      "type": "string",
      "description": "Start date of this campaign. The date format is YYYY-MM-DD."
    },
    "endDate": {
      "type": "string",
      "description": "End date of this campaign. Must be on or after the start date. The date format is YYYY-MM-DD."
    },
    "comment": {
      "type": "string",
      "description": "Arbitrary comments about this campaign. Must be fewer than 256 characters."
    },
    "billingInvoiceCode": {
      "type": "string",
      "description": "Billing invoice code included in the invoices."
    },
    "defaultLandingPageId": {
      "type": "string",
      "description": "Default landing page ID for this campaign."
    },
    "externalId": {
      "type": "string",
      "description": "External ID for this campaign."
    },
    "audienceSegmentGroups": {
      "type": "array",
      "description": "Audience segment groups assigned to this campaign. Maximum of 300 segment groups."
    },
    "eventTagOverrides": {
      "type": "array",
      "description": "Event tag overrides for this campaign."
    },
    "creativeGroupIds": {
      "type": "array",
      "description": "List of creative group IDs assigned to this campaign."
    },
    "additionalCreativeOptimizationConfigurations": {
      "type": "array",
      "description": "Additional creative optimization configurations."
    },
    "euPoliticalAdsDeclaration": {
      "type": "string",
      "description": "EU political advertising declaration for this campaign."
    },
    "kind": {
      "type": "string",
      "description": "Identifies what kind of resource this is. Value is always dfareporting#campaign."
    }
  }
}