InsightsData

AdvertisingAnalyticsBusiness ManagementMarketingSocial Media

Properties

Name	Type	Description
impressions	string	Number of times ads were shown
clicks	string	Number of clicks on ads
spend	string	Total amount spent during the period
reach	string	Number of unique people who saw the ads
cpc	string	Average cost per click
cpm	string	Average cost per 1,000 impressions
ctr	string	Click-through rate percentage
frequency	string	Average number of times each person saw the ad
actions	array	List of actions taken by people
conversions	array	List of conversion events
date_start	string	Start date of the reporting period
date_stop	string	End date of the reporting period
campaign_id	string
campaign_name	string
adset_id	string
adset_name	string
ad_id	string
ad_name	string

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/InsightsData",
  "title": "InsightsData",
  "type": "object",
  "properties": {
    "impressions": {
      "type": "string",
      "description": "Number of times ads were shown"
    },
    "clicks": {
      "type": "string",
      "description": "Number of clicks on ads"
    },
    "spend": {
      "type": "string",
      "description": "Total amount spent during the period"
    },
    "reach": {
      "type": "string",
      "description": "Number of unique people who saw the ads"
    },
    "cpc": {
      "type": "string",
      "description": "Average cost per click"
    },
    "cpm": {
      "type": "string",
      "description": "Average cost per 1,000 impressions"
    },
    "ctr": {
      "type": "string",
      "description": "Click-through rate percentage"
    },
    "frequency": {
      "type": "string",
      "description": "Average number of times each person saw the ad"
    },
    "actions": {
      "type": "array",
      "description": "List of actions taken by people",
      "items": {
        "type": "object",
        "properties": {
          "action_type": {
            "type": "string"
          },
          "value": {
            "type": "string"
          }
        }
      }
    },
    "conversions": {
      "type": "array",
      "description": "List of conversion events",
      "items": {
        "type": "object",
        "properties": {
          "action_type": {
            "type": "string"
          },
          "value": {
            "type": "string"
          }
        }
      }
    },
    "date_start": {
      "type": "string",
      "format": "date",
      "description": "Start date of the reporting period"
    },
    "date_stop": {
      "type": "string",
      "format": "date",
      "description": "End date of the reporting period"
    },
    "campaign_id": {
      "type": "string"
    },
    "campaign_name": {
      "type": "string"
    },
    "adset_id": {
      "type": "string"
    },
    "adset_name": {
      "type": "string"
    },
    "ad_id": {
      "type": "string"
    },
    "ad_name": {
      "type": "string"
    }
  }
}