Demandbase · Schema

IntentSignals

Account-Based MarketingAdvertisingAI AgentsB2B MarketingData EnrichmentIntent DataPersonalizationSales Intelligence

Properties

Name	Type	Description
account_id	string	Demandbase account identifier
overall_intent_strength	string	Overall intent strength
keywords	array	Keyword-level intent signals
last_updated	string	When intent data was last refreshed

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/IntentSignals",
  "title": "IntentSignals",
  "type": "object",
  "properties": {
    "account_id": {
      "type": "string",
      "description": "Demandbase account identifier"
    },
    "overall_intent_strength": {
      "type": "string",
      "enum": [
        "high",
        "medium",
        "low"
      ],
      "description": "Overall intent strength"
    },
    "keywords": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "keyword": {
            "type": "string",
            "description": "Intent keyword"
          },
          "intent_strength": {
            "type": "string",
            "enum": [
              "high",
              "medium",
              "low"
            ]
          },
          "trend": {
            "type": "string",
            "enum": [
              "increasing",
              "stable",
              "decreasing"
            ]
          }
        }
      },
      "description": "Keyword-level intent signals"
    },
    "last_updated": {
      "type": "string",
      "format": "date-time",
      "description": "When intent data was last refreshed"
    }
  }
}