Demandbase Account Engagement

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://api.demandbase.com/schemas/demandbase/engagement.json",
  "title": "Demandbase Account Engagement",
  "description": "Represents account-level engagement data in Demandbase, including engagement scores across channels, activity counts, and trend indicators for ABM measurement.",
  "type": "object",
  "properties": {
    "account_id": {
      "type": "string",
      "description": "Demandbase account identifier"
    },
    "company_name": {
      "type": "string",
      "description": "Company name"
    },
    "engagement_score": {
      "type": "number",
      "description": "Overall engagement score (0-100)"
    },
    "engagement_trend": {
      "type": "string",
      "enum": ["increasing", "stable", "decreasing"],
      "description": "Engagement trend direction"
    },
    "web_engagement": {
      "type": "number",
      "description": "Web channel engagement score"
    },
    "email_engagement": {
      "type": "number",
      "description": "Email channel engagement score"
    },
    "ad_engagement": {
      "type": "number",
      "description": "Advertising channel engagement score"
    },
    "last_activity_date": {
      "type": "string",
      "format": "date-time",
      "description": "Timestamp of most recent activity"
    },
    "total_activities": {
      "type": "integer",
      "description": "Total number of tracked activities"
    },
    "intent_strength": {
      "type": "string",
      "enum": ["high", "medium", "low"],
      "description": "Overall intent signal strength"
    },
    "buying_stage": {
      "type": "string",
      "enum": ["awareness", "consideration", "decision", "purchase"],
      "description": "Estimated buying journey stage"
    }
  }
}