Demandbase · Schema

Demandbase Campaign

Represents an advertising campaign in Demandbase for account-based marketing, including budget, targeting, and scheduling information.

Account-Based MarketingAdvertisingAI AgentsB2B MarketingData EnrichmentIntent DataPersonalizationSales Intelligence

Properties

Name	Type	Description
id	string	Campaign unique identifier
name	string	Campaign name
status	string	Current campaign status
budget	number	Total campaign budget in USD
daily_budget	number	Daily budget cap in USD
start_date	string	Campaign start date
end_date	string	Campaign end date
audience_id	string	Associated audience segment identifier
impressions	integer	Total impressions served
clicks	integer	Total clicks received
ctr	number	Click-through rate
spend	number	Total spend in USD
accounts_reached	integer	Number of unique target accounts reached
accounts_engaged	integer	Number of accounts showing engagement
created_at	string	Campaign creation timestamp
updated_at	string	Last update timestamp

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://api.demandbase.com/schemas/demandbase/campaign.json",
  "title": "Demandbase Campaign",
  "description": "Represents an advertising campaign in Demandbase for account-based marketing, including budget, targeting, and scheduling information.",
  "type": "object",
  "properties": {
    "id": {
      "type": "string",
      "description": "Campaign unique identifier"
    },
    "name": {
      "type": "string",
      "description": "Campaign name"
    },
    "status": {
      "type": "string",
      "enum": ["active", "paused", "completed", "draft"],
      "description": "Current campaign status"
    },
    "budget": {
      "type": "number",
      "description": "Total campaign budget in USD"
    },
    "daily_budget": {
      "type": "number",
      "description": "Daily budget cap in USD"
    },
    "start_date": {
      "type": "string",
      "format": "date",
      "description": "Campaign start date"
    },
    "end_date": {
      "type": "string",
      "format": "date",
      "description": "Campaign end date"
    },
    "audience_id": {
      "type": "string",
      "description": "Associated audience segment identifier"
    },
    "impressions": {
      "type": "integer",
      "description": "Total impressions served"
    },
    "clicks": {
      "type": "integer",
      "description": "Total clicks received"
    },
    "ctr": {
      "type": "number",
      "description": "Click-through rate"
    },
    "spend": {
      "type": "number",
      "description": "Total spend in USD"
    },
    "accounts_reached": {
      "type": "integer",
      "description": "Number of unique target accounts reached"
    },
    "accounts_engaged": {
      "type": "integer",
      "description": "Number of accounts showing engagement"
    },
    "created_at": {
      "type": "string",
      "format": "date-time",
      "description": "Campaign creation timestamp"
    },
    "updated_at": {
      "type": "string",
      "format": "date-time",
      "description": "Last update timestamp"
    }
  }
}