Demandbase · Schema

Activity

Account-Based MarketingAdvertisingAI AgentsB2B MarketingData EnrichmentIntent DataPersonalizationSales Intelligence

Properties

Name Type Description
id string Activity unique identifier
account_id string Associated account ID
type string Activity type
timestamp string When the activity occurred
url string URL associated with the activity
page_title string Page title for web activities
channel string Channel the activity originated from
metadata object Additional activity-specific metadata
View JSON Schema on GitHub

JSON Schema

demandbase-activity-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/Activity",
  "title": "Activity",
  "type": "object",
  "properties": {
    "id": {
      "type": "string",
      "description": "Activity unique identifier"
    },
    "account_id": {
      "type": "string",
      "description": "Associated account ID"
    },
    "type": {
      "type": "string",
      "enum": [
        "web_visit",
        "email_open",
        "email_click",
        "ad_click",
        "ad_impression",
        "form_fill",
        "content_download"
      ],
      "description": "Activity type"
    },
    "timestamp": {
      "type": "string",
      "format": "date-time",
      "description": "When the activity occurred"
    },
    "url": {
      "type": "string",
      "format": "uri",
      "description": "URL associated with the activity"
    },
    "page_title": {
      "type": "string",
      "description": "Page title for web activities"
    },
    "channel": {
      "type": "string",
      "description": "Channel the activity originated from"
    },
    "metadata": {
      "type": "object",
      "description": "Additional activity-specific metadata"
    }
  }
}