Demandbase · Schema

AccountEngagement

Account-Based MarketingAdvertisingAI AgentsB2B MarketingData EnrichmentIntent DataPersonalizationSales Intelligence

Properties

Name Type Description
account_id string Demandbase account identifier
company_name string Company name
engagement_score number Overall engagement score (0-100)
engagement_trend string Engagement trend direction
web_engagement number Web channel engagement score
email_engagement number Email channel engagement score
ad_engagement number Advertising channel engagement score
last_activity_date string Timestamp of most recent activity
total_activities integer Total number of tracked activities
View JSON Schema on GitHub

JSON Schema

demandbase-accountengagement-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/AccountEngagement",
  "title": "AccountEngagement",
  "type": "object",
  "properties": {
    "account_id": {
      "type": "string",
      "description": "Demandbase account identifier"
    },
    "company_name": {
      "type": "string",
      "description": "Company name"
    },
    "engagement_score": {
      "type": "number",
      "description": "Overall engagement score (0-100)"
    },
    "engagement_trend": {
      "type": "string",
      "enum": [
        "increasing",
        "stable",
        "decreasing"
      ],
      "description": "Engagement trend direction"
    },
    "web_engagement": {
      "type": "number",
      "description": "Web channel engagement score"
    },
    "email_engagement": {
      "type": "number",
      "description": "Email channel engagement score"
    },
    "ad_engagement": {
      "type": "number",
      "description": "Advertising channel engagement score"
    },
    "last_activity_date": {
      "type": "string",
      "format": "date-time",
      "description": "Timestamp of most recent activity"
    },
    "total_activities": {
      "type": "integer",
      "description": "Total number of tracked activities"
    }
  }
}