Demandbase · Schema

Demandbase Account

Represents a company account in Demandbase with firmographic data, corporate hierarchy, and classification attributes used across ABM workflows.

Account-Based MarketingAdvertisingAI AgentsB2B MarketingData EnrichmentIntent DataPersonalizationSales Intelligence

Properties

Name Type Description
account_id string Unique Demandbase account identifier
company_name string Official company name
domain string Primary web domain
website string Company website URL
industry string Industry classification
sub_industry string Sub-industry classification
sic_code string Standard Industrial Classification code
naics_code string North American Industry Classification System code
employee_count integer Number of employees
employee_range string Employee count range bucket
revenue number Annual revenue in USD
revenue_range string Revenue range bucket
address string Street address
city string City
state string State or province
country string Country
zip string Postal code
country_code string ISO country code
phone string Primary phone number
stock_ticker string Stock ticker symbol
founded_year integer Year the company was founded
fortune_1000 boolean Whether the company is in the Fortune 1000
forbes_2000 boolean Whether the company is in the Forbes 2000
b2b boolean Whether the company operates in the B2B space
b2c boolean Whether the company operates in the B2C space
parent_company_id string Demandbase ID of the parent company
parent_company_name string Name of the parent company
ultimate_parent_company_id string Demandbase ID of the ultimate parent company
ultimate_parent_company_name string Name of the ultimate parent company
View JSON Schema on GitHub

JSON Schema

demandbase-account-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://api.demandbase.com/schemas/demandbase/account.json",
  "title": "Demandbase Account",
  "description": "Represents a company account in Demandbase with firmographic data, corporate hierarchy, and classification attributes used across ABM workflows.",
  "type": "object",
  "properties": {
    "account_id": {
      "type": "string",
      "description": "Unique Demandbase account identifier"
    },
    "company_name": {
      "type": "string",
      "description": "Official company name"
    },
    "domain": {
      "type": "string",
      "description": "Primary web domain"
    },
    "website": {
      "type": "string",
      "format": "uri",
      "description": "Company website URL"
    },
    "industry": {
      "type": "string",
      "description": "Industry classification"
    },
    "sub_industry": {
      "type": "string",
      "description": "Sub-industry classification"
    },
    "sic_code": {
      "type": "string",
      "description": "Standard Industrial Classification code"
    },
    "naics_code": {
      "type": "string",
      "description": "North American Industry Classification System code"
    },
    "employee_count": {
      "type": "integer",
      "description": "Number of employees"
    },
    "employee_range": {
      "type": "string",
      "description": "Employee count range bucket"
    },
    "revenue": {
      "type": "number",
      "description": "Annual revenue in USD"
    },
    "revenue_range": {
      "type": "string",
      "description": "Revenue range bucket"
    },
    "address": {
      "type": "string",
      "description": "Street address"
    },
    "city": {
      "type": "string",
      "description": "City"
    },
    "state": {
      "type": "string",
      "description": "State or province"
    },
    "country": {
      "type": "string",
      "description": "Country"
    },
    "zip": {
      "type": "string",
      "description": "Postal code"
    },
    "country_code": {
      "type": "string",
      "description": "ISO country code"
    },
    "phone": {
      "type": "string",
      "description": "Primary phone number"
    },
    "stock_ticker": {
      "type": "string",
      "description": "Stock ticker symbol"
    },
    "founded_year": {
      "type": "integer",
      "description": "Year the company was founded"
    },
    "fortune_1000": {
      "type": "boolean",
      "description": "Whether the company is in the Fortune 1000"
    },
    "forbes_2000": {
      "type": "boolean",
      "description": "Whether the company is in the Forbes 2000"
    },
    "b2b": {
      "type": "boolean",
      "description": "Whether the company operates in the B2B space"
    },
    "b2c": {
      "type": "boolean",
      "description": "Whether the company operates in the B2C space"
    },
    "parent_company_id": {
      "type": "string",
      "description": "Demandbase ID of the parent company"
    },
    "parent_company_name": {
      "type": "string",
      "description": "Name of the parent company"
    },
    "ultimate_parent_company_id": {
      "type": "string",
      "description": "Demandbase ID of the ultimate parent company"
    },
    "ultimate_parent_company_name": {
      "type": "string",
      "description": "Name of the ultimate parent company"
    }
  }
}