Customer.io · Schema

Customer.io Customer

A customer profile in Customer.io representing a person in your audience with attributes, device information, and segment membership.

Behavioral DataBroadcastsCampaignsCDPCustomer DataCustomer Data PlatformData IngestionEmailEvent TrackingMarketing AutomationMessagingPush NotificationsSegmentsSMSTransactional Email

Properties

Name Type Description
identifiers object
email string The customer email address used for email messaging.
created_at integer A UNIX timestamp representing when the customer was first identified.
anonymous_id string An anonymous identifier used to associate pre-identification events with this customer.
attributes object Custom attributes on the customer profile. These can be any key-value pairs set via the Track or Pipelines APIs.
unsubscribed boolean Whether the customer has unsubscribed from marketing messages.
devices array Push notification devices associated with this customer.
segments array Segments the customer belongs to.
View JSON Schema on GitHub

JSON Schema

customer-io-customer-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://customer.io/schemas/customer-io/customer.json",
  "title": "Customer.io Customer",
  "description": "A customer profile in Customer.io representing a person in your audience with attributes, device information, and segment membership.",
  "type": "object",
  "required": ["identifiers"],
  "properties": {
    "identifiers": {
      "$ref": "#/$defs/CustomerIdentifiers"
    },
    "email": {
      "type": "string",
      "format": "email",
      "description": "The customer email address used for email messaging."
    },
    "created_at": {
      "type": "integer",
      "description": "A UNIX timestamp representing when the customer was first identified."
    },
    "anonymous_id": {
      "type": "string",
      "description": "An anonymous identifier used to associate pre-identification events with this customer."
    },
    "attributes": {
      "type": "object",
      "description": "Custom attributes on the customer profile. These can be any key-value pairs set via the Track or Pipelines APIs.",
      "additionalProperties": true
    },
    "unsubscribed": {
      "type": "boolean",
      "description": "Whether the customer has unsubscribed from marketing messages."
    },
    "devices": {
      "type": "array",
      "description": "Push notification devices associated with this customer.",
      "items": {
        "$ref": "#/$defs/Device"
      }
    },
    "segments": {
      "type": "array",
      "description": "Segments the customer belongs to.",
      "items": {
        "$ref": "#/$defs/SegmentMembership"
      }
    }
  },
  "$defs": {
    "CustomerIdentifiers": {
      "type": "object",
      "description": "Identifiers used to uniquely reference a customer in Customer.io.",
      "properties": {
        "id": {
          "type": "string",
          "description": "The primary customer identifier in your system."
        },
        "email": {
          "type": "string",
          "format": "email",
          "description": "The customer email address, which can serve as a primary identifier."
        },
        "cio_id": {
          "type": "string",
          "description": "The Customer.io internal identifier automatically assigned to each customer.",
          "pattern": "^[0-9a-f]+$"
        }
      }
    },
    "Device": {
      "type": "object",
      "description": "A push notification device associated with a customer.",
      "required": ["id", "platform"],
      "properties": {
        "id": {
          "type": "string",
          "description": "The unique device token."
        },
        "platform": {
          "type": "string",
          "description": "The device platform.",
          "enum": ["ios", "android"]
        },
        "last_used": {
          "type": "integer",
          "description": "A UNIX timestamp of when the device was last used."
        }
      }
    },
    "SegmentMembership": {
      "type": "object",
      "description": "A segment that the customer belongs to.",
      "properties": {
        "id": {
          "type": "integer",
          "description": "The segment identifier."
        },
        "name": {
          "type": "string",
          "description": "The segment name."
        }
      }
    }
  }
}