Consumer Products · Schema
ConsumerProduct
A consumer-facing product record aligned with schema.org/Product and GS1 product master data, suitable for syndication across PIM platforms and retailer feeds.
Consumer ProductsCPGProduct DataRetailGTINBarcodeProduct CatalogPIMSyndicationSchema.org Product
Properties
| Name | Type | Description |
|---|---|---|
| gtin | string | GS1 Global Trade Item Number (8, 12, 13, or 14 digits) identifying the trade item. |
| sku | string | Internal stock keeping unit assigned by the brand or retailer. |
| name | string | Product display name. |
| brand | string | Consumer-facing brand name. |
| manufacturer | string | Legal manufacturer or marketer of the product. |
| category | string | Product category, typically aligned with GS1 GPC or the retailer's taxonomy. |
| gpcBrickCode | string | GS1 Global Product Classification brick code. |
| description | string | Marketing description for the digital shelf. |
| image | string | Primary product image URL. |
| netContent | object | Net contents of the product unit. |
| countryOfOrigin | string | ISO 3166-1 alpha-2 country code where the product was made. |
| language | string | BCP 47 language tag for the textual attributes on this record. |
| targetMarket | array | ISO 3166-1 alpha-2 country codes for markets where the product is sold. |
| lifecycleStatus | string | Current lifecycle stage of the product. |
| identifiers | array | Additional identifiers (UPC, EAN, ISBN, ASIN, manufacturer part number). |
| nutrition | object | Nutrition facts panel when the product is a food or beverage. |
| ingredients | string | Ingredient declaration as printed on the package. |
| allergens | array | Declared allergens (food or cosmetic). |
| labels | array | Certifications and label claims (Organic, Fair Trade, Kosher, Halal, Vegan, etc.). |
| packaging | object | Packaging characteristics. |
| price | object | Manufacturer suggested or current selling price. |
| digitalLinkUrl | string | GS1 Digital Link URI encoding the product's GTIN for omnichannel resolution. |
| modified | string | Last modification timestamp for this product record. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-schema/consumer-product-schema.json",
"title": "ConsumerProduct",
"description": "A consumer-facing product record aligned with schema.org/Product and GS1 product master data, suitable for syndication across PIM platforms and retailer feeds.",
"type": "object",
"properties": {
"gtin": {
"type": "string",
"description": "GS1 Global Trade Item Number (8, 12, 13, or 14 digits) identifying the trade item.",
"pattern": "^[0-9]{8}$|^[0-9]{12}$|^[0-9]{13}$|^[0-9]{14}$",
"example": "00012345678905"
},
"sku": {
"type": "string",
"description": "Internal stock keeping unit assigned by the brand or retailer.",
"example": "PG-TIDE-PODS-42CT"
},
"name": {
"type": "string",
"description": "Product display name.",
"example": "Tide Pods Original Laundry Detergent, 42 Count"
},
"brand": {
"type": "string",
"description": "Consumer-facing brand name.",
"example": "Tide"
},
"manufacturer": {
"type": "string",
"description": "Legal manufacturer or marketer of the product.",
"example": "Procter & Gamble"
},
"category": {
"type": "string",
"description": "Product category, typically aligned with GS1 GPC or the retailer's taxonomy.",
"example": "Laundry Detergents"
},
"gpcBrickCode": {
"type": "string",
"description": "GS1 Global Product Classification brick code.",
"pattern": "^[0-9]{8}$",
"example": "10000196"
},
"description": {
"type": "string",
"description": "Marketing description for the digital shelf."
},
"image": {
"type": "string",
"format": "uri",
"description": "Primary product image URL.",
"example": "https://cdn.example.com/products/tide-pods-42ct.jpg"
},
"netContent": {
"type": "object",
"description": "Net contents of the product unit.",
"properties": {
"value": {
"type": "number",
"example": 42
},
"unit": {
"type": "string",
"description": "UN/ECE Recommendation 20 unit code or human-readable unit.",
"example": "count"
}
},
"required": ["value", "unit"]
},
"countryOfOrigin": {
"type": "string",
"description": "ISO 3166-1 alpha-2 country code where the product was made.",
"pattern": "^[A-Z]{2}$",
"example": "US"
},
"language": {
"type": "string",
"description": "BCP 47 language tag for the textual attributes on this record.",
"example": "en-US"
},
"targetMarket": {
"type": "array",
"description": "ISO 3166-1 alpha-2 country codes for markets where the product is sold.",
"items": {
"type": "string",
"pattern": "^[A-Z]{2}$"
},
"example": ["US", "CA"]
},
"lifecycleStatus": {
"type": "string",
"description": "Current lifecycle stage of the product.",
"enum": [
"PreLaunch",
"Active",
"Discontinued",
"Recalled"
],
"example": "Active"
},
"identifiers": {
"type": "array",
"description": "Additional identifiers (UPC, EAN, ISBN, ASIN, manufacturer part number).",
"items": {
"$ref": "https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-schema/product-identifier-schema.json"
}
},
"nutrition": {
"description": "Nutrition facts panel when the product is a food or beverage.",
"$ref": "https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-schema/nutrition-facts-schema.json"
},
"ingredients": {
"type": "string",
"description": "Ingredient declaration as printed on the package."
},
"allergens": {
"type": "array",
"description": "Declared allergens (food or cosmetic).",
"items": {
"type": "string"
},
"example": ["milk", "soy"]
},
"labels": {
"type": "array",
"description": "Certifications and label claims (Organic, Fair Trade, Kosher, Halal, Vegan, etc.).",
"items": {
"type": "string"
},
"example": ["USDA Organic", "Non-GMO Project Verified"]
},
"packaging": {
"type": "object",
"description": "Packaging characteristics.",
"properties": {
"material": {
"type": "string",
"example": "Plastic (PET)"
},
"recyclable": {
"type": "boolean",
"example": true
},
"weight": {
"type": "object",
"properties": {
"value": { "type": "number" },
"unit": { "type": "string", "example": "g" }
}
}
}
},
"price": {
"type": "object",
"description": "Manufacturer suggested or current selling price.",
"properties": {
"amount": { "type": "number", "example": 19.99 },
"currency": {
"type": "string",
"description": "ISO 4217 currency code.",
"pattern": "^[A-Z]{3}$",
"example": "USD"
}
},
"required": ["amount", "currency"]
},
"digitalLinkUrl": {
"type": "string",
"format": "uri",
"description": "GS1 Digital Link URI encoding the product's GTIN for omnichannel resolution.",
"example": "https://id.gs1.org/01/00012345678905"
},
"modified": {
"type": "string",
"format": "date-time",
"description": "Last modification timestamp for this product record."
}
},
"required": ["gtin", "name", "brand"]
}