Clear Channel Outdoor · Schema

DSP Integration

Describes a programmatic Digital-Out-of-Home (pDOOH) DSP integration through which buyers transact against Clear Channel Outdoor inventory.

AdvertisingOut Of HomeOOHProgrammaticDigital Out Of HomeDOOHpDOOHOpenRTBOpenDirectBillboardsTransit AdvertisingAirport AdvertisingAudience MeasurementLocation Data

Properties

Name	Type	Description
name	string	DSP partner name.
url	string	Public URL of the DSP partner.
description	string	Short description of the DSP and the role it plays in the pDOOH supply chain.
biddingProtocol	string	Real-time-bidding protocol the DSP supports for the integration.
transactionTypes	array	Programmatic transaction types supported through this DSP.
supportedAdFormats	array	Creative formats accepted by the DSP for CCO inventory.
inventoryScope	array	Clear Channel inventory categories accessible through this DSP.
audienceTargeting	object	Audience targeting capabilities exposed through this DSP.
geographicCoverage	array	Geographic markets supported through this DSP integration.
measurementPartners	array	Measurement and attribution partners that integrate with this DSP for CCO campaigns.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/clear-channel-outdoor/main/json-schema/clear-channel-outdoor-dsp-integration-schema.json",
  "title": "DSP Integration",
  "description": "Describes a programmatic Digital-Out-of-Home (pDOOH) DSP integration through which buyers transact against Clear Channel Outdoor inventory.",
  "type": "object",
  "additionalProperties": false,
  "required": ["name", "biddingProtocol", "transactionTypes"],
  "properties": {
    "name": {
      "type": "string",
      "description": "DSP partner name."
    },
    "url": {
      "type": "string",
      "format": "uri",
      "description": "Public URL of the DSP partner."
    },
    "description": {
      "type": "string",
      "description": "Short description of the DSP and the role it plays in the pDOOH supply chain."
    },
    "biddingProtocol": {
      "type": "string",
      "description": "Real-time-bidding protocol the DSP supports for the integration.",
      "enum": [
        "OpenRTB 2.5",
        "OpenRTB 2.6",
        "OpenRTB 2.6 DOOH",
        "OpenRTB 3.0",
        "Proprietary"
      ]
    },
    "transactionTypes": {
      "type": "array",
      "description": "Programmatic transaction types supported through this DSP.",
      "items": {
        "type": "string",
        "enum": [
          "Guaranteed",
          "Non-Guaranteed",
          "Programmatic Guaranteed",
          "Private Marketplace",
          "Open Exchange"
        ]
      },
      "minItems": 1,
      "uniqueItems": true
    },
    "supportedAdFormats": {
      "type": "array",
      "description": "Creative formats accepted by the DSP for CCO inventory.",
      "items": {
        "type": "string",
        "enum": ["Image", "Video", "HTML5", "Static"]
      },
      "uniqueItems": true
    },
    "inventoryScope": {
      "type": "array",
      "description": "Clear Channel inventory categories accessible through this DSP.",
      "items": {
        "type": "string",
        "enum": [
          "Billboard",
          "StreetFurniture",
          "Transit",
          "Airport",
          "Digital",
          "Static"
        ]
      },
      "uniqueItems": true
    },
    "audienceTargeting": {
      "type": "object",
      "description": "Audience targeting capabilities exposed through this DSP.",
      "properties": {
        "supportsRADAR": {
          "type": "boolean",
          "description": "Whether the DSP supports targeting and measurement against Clear Channel's RADAR audience segments."
        },
        "supportsThirdPartyData": {
          "type": "boolean",
          "description": "Whether the DSP can ingest third-party audience data (e.g., LiveRamp, Comscore)."
        },
        "supportsContextual": {
          "type": "boolean",
          "description": "Whether contextual targeting (weather, time-of-day, venue type, dayparting) is supported."
        }
      }
    },
    "geographicCoverage": {
      "type": "array",
      "description": "Geographic markets supported through this DSP integration.",
      "items": {
        "type": "string",
        "description": "ISO 3166-1 alpha-2 country code or named market."
      }
    },
    "measurementPartners": {
      "type": "array",
      "description": "Measurement and attribution partners that integrate with this DSP for CCO campaigns.",
      "items": { "type": "string" }
    }
  }
}