Circana · Schema

ConsumerSegment

Consumer segment definition

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
segment_id string Unique segment identifier
name string Segment name
size_pct number Percentage of total market population
avg_basket_size number Average basket size in dollars
preferred_channels array Preferred shopping channels
key_categories array Top categories for this segment
View JSON Schema on GitHub

JSON Schema

liquid-data-consumer-segment-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/json-schema/liquid-data-consumer-segment-schema.json",
  "title": "ConsumerSegment",
  "description": "Consumer segment definition",
  "type": "object",
  "properties": {
    "segment_id": {
      "type": "string",
      "description": "Unique segment identifier",
      "example": "seg-001"
    },
    "name": {
      "type": "string",
      "description": "Segment name",
      "example": "Health-Conscious Shoppers"
    },
    "size_pct": {
      "type": "number",
      "format": "double",
      "description": "Percentage of total market population",
      "example": 18.5
    },
    "avg_basket_size": {
      "type": "number",
      "format": "double",
      "description": "Average basket size in dollars",
      "example": 42.30
    },
    "preferred_channels": {
      "type": "array",
      "description": "Preferred shopping channels",
      "items": {
        "type": "string"
      }
    },
    "key_categories": {
      "type": "array",
      "description": "Top categories for this segment",
      "items": {
        "type": "string"
      }
    }
  }
}