Circana · Schema

BrandDetail

Detailed brand information

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
brand_id string Unique brand identifier
name string Brand name
manufacturer string Manufacturer or parent company name
categories array Categories the brand is present in
upc_count integer Number of UPCs under this brand
market_presence object Brand market presence information
View JSON Schema on GitHub

JSON Schema

liquid-data-brand-detail-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/json-schema/liquid-data-brand-detail-schema.json",
  "title": "BrandDetail",
  "description": "Detailed brand information",
  "type": "object",
  "properties": {
    "brand_id": {
      "type": "string",
      "description": "Unique brand identifier",
      "example": "brand-500123"
    },
    "name": {
      "type": "string",
      "description": "Brand name",
      "example": "Example Cola"
    },
    "manufacturer": {
      "type": "string",
      "description": "Manufacturer or parent company name",
      "example": "Example Corp"
    },
    "categories": {
      "type": "array",
      "description": "Categories the brand is present in",
      "items": {
        "type": "string"
      }
    },
    "upc_count": {
      "type": "integer",
      "description": "Number of UPCs under this brand",
      "example": 45
    },
    "market_presence": {
      "type": "object",
      "description": "Brand market presence information",
      "properties": {
        "channels": {
          "type": "integer",
          "description": "Number of retail channels with distribution"
        },
        "retailers": {
          "type": "integer",
          "description": "Number of retailers carrying the brand"
        },
        "geographic_coverage": {
          "type": "string",
          "description": "Geographic coverage level"
        }
      }
    }
  }
}