Circana · Schema

MarketPresence

Brand market presence information

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name	Type	Description
channels	integer	Number of retail channels with distribution
retailers	integer	Number of retailers carrying the brand
geographic_coverage	string	Geographic coverage level

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/MarketPresence",
  "title": "MarketPresence",
  "type": "object",
  "description": "Brand market presence information",
  "properties": {
    "channels": {
      "type": "integer",
      "description": "Number of retail channels with distribution",
      "example": 6
    },
    "retailers": {
      "type": "integer",
      "description": "Number of retailers carrying the brand",
      "example": 120
    },
    "geographic_coverage": {
      "type": "string",
      "description": "Geographic coverage level",
      "example": "national"
    }
  }
}