Circana · Schema
ConsumerSegment
Consumer segment definition
AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence
Properties
| Name | Type | Description |
|---|---|---|
| segment_id | string | Unique segment identifier |
| name | string | Segment name |
| size_pct | number | Percentage of total market population |
| avg_basket_size | number | Average basket size in dollars |
| preferred_channels | array | Preferred shopping channels |
| key_categories | array | Top categories for this segment |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "#/components/schemas/ConsumerSegment",
"title": "ConsumerSegment",
"type": "object",
"description": "Consumer segment definition",
"properties": {
"segment_id": {
"type": "string",
"description": "Unique segment identifier",
"example": "seg-001"
},
"name": {
"type": "string",
"description": "Segment name",
"example": "Health-Conscious Shoppers"
},
"size_pct": {
"type": "number",
"format": "double",
"description": "Percentage of total market population",
"example": 18.5
},
"avg_basket_size": {
"type": "number",
"format": "double",
"description": "Average basket size in dollars",
"example": 42.3
},
"preferred_channels": {
"type": "array",
"description": "Preferred shopping channels",
"items": {
"type": "string"
},
"example": [
"grocery",
"online"
]
},
"key_categories": {
"type": "array",
"description": "Top categories for this segment",
"items": {
"type": "string"
},
"example": [
"Organic Foods",
"Natural Beverages"
]
}
}
}