Circana · Schema

BrandSummary

Brand summary record

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name	Type	Description
brand_id	string	Unique brand identifier
name	string	Brand name
manufacturer	string	Manufacturer or parent company name
category	string	Primary product category
upc_count	integer	Number of UPCs under this brand

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/BrandSummary",
  "title": "BrandSummary",
  "type": "object",
  "description": "Brand summary record",
  "properties": {
    "brand_id": {
      "type": "string",
      "description": "Unique brand identifier",
      "example": "brand-500123"
    },
    "name": {
      "type": "string",
      "description": "Brand name",
      "example": "Example Cola"
    },
    "manufacturer": {
      "type": "string",
      "description": "Manufacturer or parent company name",
      "example": "Example Corp"
    },
    "category": {
      "type": "string",
      "description": "Primary product category",
      "example": "Carbonated Beverages"
    },
    "upc_count": {
      "type": "integer",
      "description": "Number of UPCs under this brand",
      "example": 45
    }
  }
}