Circana · Schema

BrandDetail

Detailed brand information

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
brand_id string Unique brand identifier
name string Brand name
manufacturer string Manufacturer or parent company name
categories array Categories the brand is present in
upc_count integer Number of UPCs under this brand
market_presence object
View JSON Schema on GitHub

JSON Schema

circana-branddetail-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/BrandDetail",
  "title": "BrandDetail",
  "type": "object",
  "description": "Detailed brand information",
  "properties": {
    "brand_id": {
      "type": "string",
      "description": "Unique brand identifier",
      "example": "brand-500123"
    },
    "name": {
      "type": "string",
      "description": "Brand name",
      "example": "Example Cola"
    },
    "manufacturer": {
      "type": "string",
      "description": "Manufacturer or parent company name",
      "example": "Example Corp"
    },
    "categories": {
      "type": "array",
      "description": "Categories the brand is present in",
      "items": {
        "type": "string"
      },
      "example": [
        "Carbonated Beverages"
      ]
    },
    "upc_count": {
      "type": "integer",
      "description": "Number of UPCs under this brand",
      "example": 45
    },
    "market_presence": {
      "$ref": "#/components/schemas/MarketPresence"
    }
  }
}