AppLovin · Schema
AppLovin Conversion Event
Schema for a server-to-server conversion event submitted to the AppLovin Conversion API for Lead Generation.
AdvertisingMobileAdTechApp MonetizationMediationUser AcquisitionMarketing TechnologyConversion Tracking
Properties
| Name | Type | Description |
|---|---|---|
| name | string | |
| event_time | integer | Unix epoch milliseconds when the event occurred. |
| event_source_url | string | |
| data | object | |
| user_data | object | |
| dedupe_id | string |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://github.com/api-evangelist/applovin/json-schema/applovin-conversion-event-schema.json",
"title": "AppLovin Conversion Event",
"description": "Schema for a server-to-server conversion event submitted to the AppLovin Conversion API for Lead Generation.",
"type": "object",
"x-schema-source": "documentation",
"x-source-url": "https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/",
"required": ["name", "event_time", "event_source_url", "data", "user_data"],
"properties": {
"name": {"type": "string", "enum": ["page_view", "generate_lead"]},
"event_time": {
"type": "integer",
"description": "Unix epoch milliseconds when the event occurred."
},
"event_source_url": {"type": "string", "format": "uri"},
"data": {
"oneOf": [
{"type": "null"},
{
"type": "object",
"required": ["currency", "value"],
"properties": {
"currency": {"type": "string"},
"value": {"type": "number", "minimum": 0}
}
}
]
},
"user_data": {
"type": "object",
"required": ["client_ip_address", "client_user_agent", "esi"],
"properties": {
"aleid": {"type": "string"},
"axwrt": {"type": "string"},
"alart": {"type": "string"},
"client_id": {"type": "string"},
"user_id": {"type": "string"},
"email": {"type": "string"},
"phone": {"type": "string"},
"client_ip_address": {"type": "string"},
"client_user_agent": {"type": "string"},
"esi": {"type": "string", "enum": ["web", "app"]},
"country_code": {"type": "string"},
"zip": {"type": "string"},
"os": {"type": "string", "enum": ["ios", "android", "desktop_os"]},
"sid": {"type": "string"},
"ifa": {"type": "string"},
"idfv": {"type": "string"}
}
},
"dedupe_id": {"type": "string"}
}
}