Agorapulse · Schema
InstagramAudienceInsight
Instagram Specific Audience Insights
Social Media ManagementSocial MediaCRMAnalyticsPublishingInbox ManagementSocial Listening
Properties
| Name | Type | Description |
|---|---|---|
| followersCount | integer | Number of total followers |
| followersGainedCount | integer | Number of gained followers |
| followersLostCount | integer | Number of lost followers |
| followersNetGrowth | integer | Net follower growth (gained minus lost) |
| engagementRatePerView | number | Ratio of engagement to view as a percentage |
| organicEngagementRatePerView | number | Ratio of organic engagement to view as a percentage |
| paidEngagementRatePerView | number | Ratio of paid engagement to view as a percentage |
| engagementRatePerReach | number | Ratio of engagement to reach as a percentage |
| organicEngagementRatePerReach | number | Ratio of organic engagement to reach as a percentage |
| paidEngagementRatePerReach | number | Ratio of paid engagement to reach as a percentage |
| viewsCount | integer | Number of views |
| organicViewsCount | integer | Number of organic views |
| paidViewsCount | integer | Number of paid views |
| likesCount | integer | Number of likes |
| organicLikesCount | integer | Number of organic likes |
| paidLikesCount | integer | Number of paid likes |
| publishedCarouselCount | integer | Number of published carousels |
| publishedPhotoCount | integer | Number of published photos |
| publishedReelCount | integer | Number of published reels |
| publishedStoryCount | integer | Number of published stories |
| publishedVideoCount | integer | Number of published videos |
| reachCount | integer | Number of reach |
| organicReachCount | integer | Number of organic reach |
| paidReachCount | integer | Number of reach |
| receivedMessagesCount | integer | Number of received messages |
| receivedCommentsCount | integer | Number of received comments |
| organicReceivedCommentsCount | integer | Number of organic received comments |
| paidReceivedCommentsCount | integer | Number of paid received comments |
| savesCount | integer | Number of saves |
| organicSavesCount | integer | Number of organic saves |
| paidSavesCount | integer | Number of paid saves |
| sharesCount | integer | Number of shares |
| organicSharesCount | integer | Number of organic shares |
| paidSharesCount | integer | Number of paid shares |
| positiveItemsCount | integer | Number of items with positive sentiment |
| neutralItemsCount | integer | Number of items with neutral sentiment |
| negativeItemsCount | integer | Number of items with negative sentiment |
| sentimentScore | number | Ratio of positive items divided by the total of positive and negative items |
JSON Schema
{
"$schema": "http://json-schema.org/draft-07/schema#",
"title": "InstagramAudienceInsight",
"type": "object",
"properties": {
"followersCount": {
"type": "integer",
"description": "Number of total followers",
"format": "int64",
"example": 4465
},
"followersGainedCount": {
"type": "integer",
"description": "Number of gained followers",
"format": "int64",
"example": 23
},
"followersLostCount": {
"type": "integer",
"description": "Number of lost followers",
"format": "int64",
"example": 11
},
"followersNetGrowth": {
"type": "integer",
"description": "Net follower growth (gained minus lost)",
"format": "int64",
"example": 12
},
"engagementRatePerView": {
"type": "number",
"description": "Ratio of engagement to view as a percentage",
"format": "double",
"example": 24.2
},
"organicEngagementRatePerView": {
"type": "number",
"description": "Ratio of organic engagement to view as a percentage",
"format": "double",
"example": 10.2
},
"paidEngagementRatePerView": {
"type": "number",
"description": "Ratio of paid engagement to view as a percentage",
"format": "double",
"example": 14
},
"engagementRatePerReach": {
"type": "number",
"description": "Ratio of engagement to reach as a percentage",
"format": "double",
"example": 51.7
},
"organicEngagementRatePerReach": {
"type": "number",
"description": "Ratio of organic engagement to reach as a percentage",
"format": "double",
"example": 14.4
},
"paidEngagementRatePerReach": {
"type": "number",
"description": "Ratio of paid engagement to reach as a percentage",
"format": "double",
"example": 20.4
},
"viewsCount": {
"type": "integer",
"description": "Number of views",
"format": "int64",
"example": 245
},
"organicViewsCount": {
"type": "integer",
"description": "Number of organic views",
"format": "int64",
"example": 100
},
"paidViewsCount": {
"type": "integer",
"description": "Number of paid views",
"format": "int64",
"example": 145
},
"likesCount": {
"type": "integer",
"description": "Number of likes",
"format": "int64",
"example": 667
},
"organicLikesCount": {
"type": "integer",
"description": "Number of organic likes",
"format": "int64",
"example": 50
},
"paidLikesCount": {
"type": "integer",
"description": "Number of paid likes",
"format": "int64",
"example": 617
},
"publishedCarouselCount": {
"type": "integer",
"description": "Number of published carousels",
"format": "int64",
"example": 3
},
"publishedPhotoCount": {
"type": "integer",
"description": "Number of published photos",
"format": "int64",
"example": 12
},
"publishedReelCount": {
"type": "integer",
"description": "Number of published reels",
"format": "int64",
"example": 4
},
"publishedStoryCount": {
"type": "integer",
"description": "Number of published stories",
"format": "int64",
"example": 16
},
"publishedVideoCount": {
"type": "integer",
"description": "Number of published videos",
"format": "int64",
"example": 8
},
"reachCount": {
"type": "integer",
"description": "Number of reach",
"format": "int64",
"example": 1200
},
"organicReachCount": {
"type": "integer",
"description": "Number of organic reach",
"format": "int64",
"example": 300
},
"paidReachCount": {
"type": "integer",
"description": "Number of reach",
"format": "int64",
"example": 900
},
"receivedMessagesCount": {
"type": "integer",
"description": "Number of received messages",
"format": "int64",
"example": 58
},
"receivedCommentsCount": {
"type": "integer",
"description": "Number of received comments",
"format": "int64",
"example": 6
},
"organicReceivedCommentsCount": {
"type": "integer",
"description": "Number of organic received comments",
"format": "int64",
"example": 2
},
"paidReceivedCommentsCount": {
"type": "integer",
"description": "Number of paid received comments",
"format": "int64",
"example": 4
},
"savesCount": {
"type": "integer",
"description": "Number of saves",
"format": "int64",
"example": 677
},
"organicSavesCount": {
"type": "integer",
"description": "Number of organic saves",
"format": "int64",
"example": 220
},
"paidSavesCount": {
"type": "integer",
"description": "Number of paid saves",
"format": "int64",
"example": 457
},
"sharesCount": {
"type": "integer",
"description": "Number of shares",
"format": "int64",
"example": 23
},
"organicSharesCount": {
"type": "integer",
"description": "Number of organic shares",
"format": "int64",
"example": 3
},
"paidSharesCount": {
"type": "integer",
"description": "Number of paid shares",
"format": "int64",
"example": 20
},
"positiveItemsCount": {
"type": "integer",
"description": "Number of items with positive sentiment",
"format": "int64",
"example": 24
},
"neutralItemsCount": {
"type": "integer",
"description": "Number of items with neutral sentiment",
"format": "int64",
"example": 2
},
"negativeItemsCount": {
"type": "integer",
"description": "Number of items with negative sentiment",
"format": "int64",
"example": 12
},
"sentimentScore": {
"type": "number",
"description": "Ratio of positive items divided by the total of positive and negative items",
"format": "double",
"example": 50
}
},
"description": "Instagram Specific Audience Insights",
"allOf": [
{
"$ref": "#/components/schemas/AudienceReportByDate"
}
]
}