Adobe Experience Cloud · Schema

Adobe Experience Cloud Campaign

A marketing campaign entity representing a coordinated marketing effort across channels such as email, SMS, push, and in-app, used in both Adobe Campaign and Journey Optimizer for audience targeting and message delivery.

AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration

Properties

Name	Type	Description
campaignId	string	The unique identifier for the campaign.
name	string	The human-readable name of the campaign.
description	string	A description of the campaign purpose and goals.
channel	string	The primary delivery channel.
status	string	The current status of the campaign.
audience	object	The target audience for the campaign.
content	object	The message content configuration.
schedule	object	The campaign delivery schedule.
metrics	object	Campaign performance metrics.
created	string	When the campaign was created.
lastModified	string	When the campaign was last modified.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "adobe-experience-cloud-campaign.json",
  "title": "Adobe Experience Cloud Campaign",
  "description": "A marketing campaign entity representing a coordinated marketing effort across channels such as email, SMS, push, and in-app, used in both Adobe Campaign and Journey Optimizer for audience targeting and message delivery.",
  "type": "object",
  "properties": {
    "campaignId": {
      "type": "string",
      "description": "The unique identifier for the campaign."
    },
    "name": {
      "type": "string",
      "description": "The human-readable name of the campaign."
    },
    "description": {
      "type": "string",
      "description": "A description of the campaign purpose and goals."
    },
    "channel": {
      "type": "string",
      "enum": ["email", "sms", "push", "inApp", "directMail"],
      "description": "The primary delivery channel."
    },
    "status": {
      "type": "string",
      "enum": ["draft", "scheduled", "live", "paused", "completed", "cancelled"],
      "description": "The current status of the campaign."
    },
    "audience": {
      "type": "object",
      "description": "The target audience for the campaign.",
      "properties": {
        "segmentId": {
          "type": "string",
          "description": "The segment defining the target audience."
        },
        "estimatedSize": {
          "type": "integer",
          "description": "Estimated number of profiles in the target audience."
        }
      }
    },
    "content": {
      "type": "object",
      "description": "The message content configuration.",
      "properties": {
        "subject": {
          "type": "string",
          "description": "The message subject line (for email)."
        },
        "body": {
          "type": "string",
          "description": "The message body content."
        },
        "templateId": {
          "type": "string",
          "description": "Reference to a content template."
        },
        "sender": {
          "type": "object",
          "properties": {
            "name": {
              "type": "string"
            },
            "email": {
              "type": "string",
              "format": "email"
            }
          }
        }
      }
    },
    "schedule": {
      "type": "object",
      "description": "The campaign delivery schedule.",
      "properties": {
        "startDate": {
          "type": "string",
          "format": "date-time",
          "description": "When the campaign delivery begins."
        },
        "endDate": {
          "type": "string",
          "format": "date-time",
          "description": "When the campaign delivery ends."
        },
        "timezone": {
          "type": "string",
          "description": "The timezone for schedule evaluation."
        },
        "recurring": {
          "type": "boolean",
          "description": "Whether this is a recurring campaign."
        }
      }
    },
    "metrics": {
      "type": "object",
      "description": "Campaign performance metrics.",
      "properties": {
        "sent": {
          "type": "integer",
          "description": "Number of messages sent."
        },
        "delivered": {
          "type": "integer",
          "description": "Number of messages delivered."
        },
        "opened": {
          "type": "integer",
          "description": "Number of messages opened."
        },
        "clicked": {
          "type": "integer",
          "description": "Number of link clicks."
        },
        "bounced": {
          "type": "integer",
          "description": "Number of bounced messages."
        },
        "unsubscribed": {
          "type": "integer",
          "description": "Number of unsubscribes."
        }
      }
    },
    "created": {
      "type": "string",
      "format": "date-time",
      "description": "When the campaign was created."
    },
    "lastModified": {
      "type": "string",
      "format": "date-time",
      "description": "When the campaign was last modified."
    }
  },
  "required": ["campaignId", "name", "channel"]
}